Cards for Real Estate Company

Card design for real estate company, created for Vibrant Branding Agency.

How to Write a Great Customer Thank-You Note

The ROI of thank-you notes

The little things that create a “wow factor” for your customers are worth the investment several times over.

Thank-you card do’s and don’ts

Here are a few reminders to ensure your efforts reap the most positive response possible:

• Don’t use red pen! It’s the equivalent of sending a “shouting” email in ALL CAPS. Blue or black ink is ideal. But if you’re a purple glitter gel pen kind of person … well, your sparkly message will probably make your customer smile.
• Do use note cards or stationery that reflect your business. If you’re a vet clinic, keep it playful with paw-printed cards. If you’re an architectural firm, reflect your image with minimalist, artful cards. A postcard does the trick, too.
• Don’t make excuses for your handwriting!
  If your second-grade teacher wrote “see me” on your handwriting homework: whatever.

  “Good” penmanship is overrated — as long as your note is legible, that’s what matters. Your handwriting is unique, which makes a personal note feel even more special and “real” to the recipient.

• Do respond in a timely fashion. It’s called “snail mail” for a reason, but it’s best not to wait so long that your customer forgets having done the thing you’re thanking them for.
• Don’t include anything overly business-y or self-promotional, like coupons or business cards — the point here is to convey genuine gratitude, not to promote your business (that happens as a natural side effect). Stickers are A-OK, though.
• Do showcase your company’s personality! If smiley faces and emoticons (or cat doodles, or a crayon drawing from your kid, or …) are in line with your brand, by all means, have at ’em.
• Do include a little something extra when the situation merits it! Send a token of appreciation along with your note. Depending on the occasion, we send a book, stickers, a T-shirt or even baked goods.
• Don’t be tempted to mimic Someecards’ witticisms in the content of your card. In case you’re not familiar, their e-cards have zinging one-liners we often think but aren’t supposed to say out loud, such as:Funny, yes … but probably not appropriate for your customers. Instead, follow this simple thank-you note formula:
  

  5 components of a great thank you note

  1. Greet your customer by name.
  2. Express your gratitude, clearly stating why you’re sending the note.
  3. Include details about why enjoyed your experience with this customer … this is a prime opportunity to be specific and thoughtful.
  4. Repeat your thanks.
  5. Close with a signoff (Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, ♡ — or whatever feels right for you and your company!) and sign your name.It’s a fairly simple formula: use their name, say thanks for a specific reason, and sign off with sincerity. That’s it!